The Main Directions ofNaming Model

Each language has its own linguistic laws of name creation.Regardless of the field in which Naming technologyworks as a type of activity, its main goal in linguistics is to develop linguistic norms for the creation of a specific language-specific name.Every name, developed in accordance with linguistic norms, should help trade, production facilities, products to be competitive in the market, to develop, gain fame and spread widely.This article analyzes a number of requirements and criteria for name creation in linguistics, developed by Neimer-practitioners, and analyzes the models of name creation in the Uzbek language