DIGITALIZATION AND THE DIGITAL ECONOMY AND THE CHANGES THEY INTRODUCE INTO OUR LIVES

The urgency of the problems of the formation of the digital economy is due to both the growth of the scale of social communications through social networks and the effectiveness of digital platforms that increase the speed and diversity of exchanges (through the use of technologies based on the use of features of discreteness, programmability and algorithmicity of production processes), which in general opens up fundamentally new and broader opportunities for increasing the efficiency of mass production, development economy and society.The term "digital economy" is widely used both in theory and in practice, but there is no consensus on its interpretation. According to the well-known statements formulated by Stan Kaplan in his methods of risk analysis, 50% of the problems in the world arise from situations when the same words are used to denote different concepts, and the same number appears because the same concepts are interpreted in different words. This conclusion is also characteristic of the digital economy, where the term "digital economy" is often widely used by journalists and specialists in relation to various areas of digitalization in order to attract attention to the digital topic, as a result of which the pace of semantic changes is constantly increasing and, as a result, there is a risk of blurring the boundaries of a new sphere of knowledge, loss of its identity and investment attractiveness