TECHNOLOGICAL PROGRESS: GENERATOR OF CHANGES IN THE MEDIA FIELD

The digitalisation of the media implies a multi-aspectual approach, which, in a general framework, aims at the continuous and direct process of technologicalisation and in a particular one - the transfiguration of the traditional mass media and the emergence of new media, native digital. The basic features of the new media refer to: the fact that a single object responds to more and more functions, memory and storage space, sometimes even unlimited, speed and removal of com­munication barriers, the degree of user participation that can interact directly with other users and/or the author of a material. Digital media communication allows the simultaneous and inter-cognitive perception of collective experiences. New media, in a relationship of complicity with social media have become a fertile ground for experiencing direct communication, through a more colloquial language, which can cover different segments of the population and is represented by a new methodology, namely the “self-narrative”. The digitalisation of the media and information technology have imposed changes on all dimensions specific to the journalistic field. Researchers in media, and related fields have opted for new directions of study, being interested in the process of transforming traditional media, their ability to transpose and resilience in the virtual space, the role and impact of new media, as well as and the effects resulting from the process of their hybridisation