Analysis of Value Added on Entrepreneurship of Beef Shredded and Jerky in Kupang Town East Nusa Tenggara Province

A high value added gained by the beef agroindustries increases the competitiveness, either in getting raw materials or in marketing their processing products. The research objectives is to analyze the value added of beef supply chain in Kupang Town. The research was conducted in November 2018 up to February 2019 in Kupang Town. The research method applied was a survay method. Method of sample collection is purposive sampling. The respondents were 5 entrepreneurs of small, micro, and medium entrepreunerships called UMKM. Data were analyzed based on analysis of the value added applying Hayami Method. The result shows that the value added gained by the processed beef for one kilogram of output produced reaches IDR 32.807,27/kg for the beef shredded and IDR 29.757,67/kg for the beef jerky