THE INFLUENCE OF THE DEVELOPMENT OF THE INSTITUTIONAL ORGANIZATION ENVIRONMENT ON INCREASING BUSINESS EFFICIENCY IN THE CONTEXT OF DIGITALIZATION OF MODERN ECONOMY

The purpose of this article is to uncover the key points that characterize the impact of the institutional and organizational environment on improving business performance in the context of the digitalization of the modern economy and the study of the factors of activation of its business activity in Ukraine. The challenges of globalization, the transition from the industrial to the digital economy, new speeds in business, mobility and transparency – the coming digital revolution, of course, require a revision of the paradigm of business, its transformation from a traditional organization into a technological one. Unfortunately, business development in Ukraine cannot be fully implemented in the current environment, which is explained in most cases by insufficient funds, lack of investment, and tight credit conditions. The following economic factors and conditions (indicators) have a positive (or negative) impact on the effectiveness of entrepreneurship development: the development of the entrepreneurship institute, the level of inflation; the amount of taxes, fees and charges and the amount of tax rates; liquidity level of business partners (companies, firms); the level of prices (tariffs) for certain types of resources, especially for products (services) of monopolies; preventing the establishment of monopoly or monopoly prices, as well as agreements of business entities that restrict competition in commodity markets. At present, domestic economists are characterized by the state of development of institutional problems, not only familiarity with the main achievements of economic thought in this field, but also a significant increase in economic knowledge. First of all, this is about the object of origin: unlike studying the institutional structure of the economies of countries, scientists are exploring a completely unique phenomenon – the transformation of the modern economy into a digital one