Influence of Western Culture on Wedding Events in Southwestern Nigeria

The study examined the influence of western culture on wedding events in Southwestern Nigeria and the transformative effects of this culture on indigenous wedding activities in the study area. The study was carried out in the six states of the southwest: Ekiti, Lagos, Ogun, Ondo, Osun, and Oyo States. The study adopted the quantitative research design. Data were collected from 200 events planners who were purposively selected from the six State Capitals. Ado-Ekiti, Ikeja, Akure, Ibadan, Abeokuta and Osogbo. Data collected were analyzed using descriptive and inferential statistics (ANOVA and Multiple Regression). The findings revealed that western culture has significantly transformed the indigenous wedding activities in southwestern Nigeria as evident of the regression analysis; a = 0.24, B =0.905; B2 =0.27; B3 = 0.035; and B4 = 0.66. The study identified: education, ideology, religion, belief system, industrialization, urbanization, and technology as components of Western culture that had influenced wedding events in Nigeria