Concept of functioning and strategies of development of enterprises of hotel–restaurant sphere

The subject of the research is the theoretical and methodological foundations of the process of strategic development of hotel and restaurant enterprises and their conceptual functioning. The aim of the study isto study economic phenomena in the functioning and development strategy of hotel and restaurant enterprises. Results of the investigation. During the writing of the article, it was found that the conceptual foundations of hotel and restaurant enterprises are based on determining the basic concept of the enterprise’s functioning, taking into account its orientation to certain segments of the consumer market. The concept of the functioning and development strategy of hotel and restaurant enterprises is of particular importance, since in order to increase the competitiveness of hotel and restaurant enterprises, they must constantly introduce innovations in order to remain leading in their segment and be two steps ahead of the competition. Further development of hotel and restaurant enterprises is impossible without stimulating the development of tourism, recreation, education in the field of hotel and restaurant business, state assistance, establishing information infrastructure of the hotel and restaurant market. Scope of the results. Tourism, hotel and restaurant business, management, enterprise management, strategic management. Conclusions. The concept of the functioning and development strategy of hotel and restaurant enterprises is necessary to increase the competitiveness of hotel and restaurant enterprises, which must constantly innovate in order to remain leading in their segment and be two steps ahead of the competition. Further development of the hotel and restaurant industry enterprises is impossible without stimulating the development of tourism, recreation, education in the hotel and restaurant business, state assistance, establishing the information infrastructure of the hotel and restaurant market. It is determined that the main directions of increasing the competitiveness of hotel and restaurant enterprises are: personification of service and orientation to customer needs; creation of conditions for attracting additional investments in hotel and restaurant business facilities; widespread introduction of new means of communication and information technology; improving the quality of services provided; introduction of new technologies in the business strategy of hotel and restaurant enterprises with the aim of promoting the products and services of hotels and restaurants