SUCCESSFULL FACTORS IN BUILDING COMMUNITY PHILANTROPHY (CASE STUDY ON LAZISNU MWC NU KALIDAWIR, TULUNGAGUANG DISTRICT, EAST JAVA - INDONESIA)

Abstract Objectives: Poverty is still a world problem, moreover there are signals that the world will experience an economic recession. It is likely to increase the number of poverty and impact on other social problems. Philanthropy is one solution to solving the problem of poverty. This study aims to investigate some of the keys to success in building a philanthropic community that belongs to the poor category. Besides that, a community philanthropy turns out to be able to build even though some members involved are poor people, and are able to run sustainably. Previously, philanthropic research has not been able to solve community problems in a sustainable manner. Another gap is the lack of community-based philanthropic research. Methodology: This research was used with a qualitative approach that relies on interviews as the main source of information, including conducting participant observation. Triangulation techniques are used to improve quality, obtain with the same information from independent sources. Open-ended questions were found to be most useful for getting more in-depth information. Results: A success of a philanthropic community could be built by involve some various key factors, namely the role of social entrepreneurs in moving the community to become part of the philanthropic movement. An ideology and Islamic religious values as an aspect of faith with donors sincerely donate. There are three da'wah strategies and able to maintain a sustainability of the philanthropic community. These strategies are in the form of visiting one another, giving advice to each other and inviting one another to get closer to Allah, so as to strengthen the philanthropic community. Keywords: Social Entrepreneurship, Community Philanthropy, Ideology, Islamic Values, and Da'wah Strategie