CRITERIA OF SELECTING BANK IN PAKISTANI BANKING SECTOR: STUDY OF BANKING CUSTOMERS IN SAHIWAL, PAKISTAN

This study is designed to evaluate the customer’s behavior towards the bank selection in Sahiwal Division, Pakistan. Questionnaire is used as instrument to measure the bank selection criteria and distributed to 150 respondents of the nationalized (Bank of Punjab), privatized (United Bank Ltd.) and private bank (Bank Alfalah Ltd.) in Sahiwal. Eight factors including 34 attributes on 5 point Likert scale were used to determine the criteria of selecting bank. Frequency table of demographic variables, descriptive statistics of 8 factors and one sample t-test for testing hypothesis are used by SPSS version 16.0 to analyze the customer’s bank selection criteria. Eight hypotheses were developed from the literature out of which three were found to be significant. These three factors are “convenience”, “quality of services” and “price and cos