Modern aspects of strategic planning of international activity of the enterprise

In the article the modern aspects of strategic planning of international activity of the enterprise are researched. The main motives for the development of international relations and international activities are formulated. The essence of enterprise’s strategic planning of international activity is considered. The classification of international activities strategies is compiled on the basis of literary sources. Based on the definitions of different authors the concept and essence of the strategy of the development of international activity are presented. Five aspects of concept of the strategy are marked. With new scientific content the principles of strategic planning of the enterprise’s international activities are formulated. These are such principles as durability; scientific and methodical validity; achievability and realism; purposefulness and objective-setting; balance, globality and systematicity; qualitative and quantitative determination; alternability and multivariability; continuity; sequence; social orientation and efficiency; dynamics, flexibility and speed of reaction. According to the pace of development the strategies of international development are distinguished and characterized. These are strategies of accelerated growth, limited growth strategy, strategy of saving the position, strategy of reducing the volume of activity, reorganization strategy and strategy of complete liquidation. Depending on the way of enterprise development the strategies of international development are also distinguished and characterized. These are strategies of integrated development, diversified development and concentrated development. The stages of developing the strategic plan for development of the company’s international activities are noted, namely: defining the company’s mission; study of conditions of the international environment; assessment of the strengths and weaknesses of the enterprise and its activities; forming the system of strategic objectives of development of the enterprise; forming of several strategic development plans and selecting the most optimal one; performing the necessary measures regarding the implementation of strategic development plans; monitoring of their implementation