Training of Cultural and Recreational Specialists in the Context of Tourist and Wellness Industry Integration

The purpose of the article is to analyse the influence of public wellness culture on the formation of wellness education in the context of integration of the tourist and wellness industry. The research methodology consists of a critical analysis of the main definitions of the cultural and tourism science sources for the study of wellness culture and wellness activities, an interdisciplinary synthesis of the main principles of wellness education in the context of the integration of the tourist and wellness industry, the methods of induction and deduction, as well as the content analysis. The scientific novelty of the article lies in the fact that the concept of “wellness education” has been introduced into the scientific circulation, its social functions have been characterised and the main directions of the development of the cultural and recreational sphere in the context of integration of the tourist wellness industry in the modern world have been determined. Conclusions. The main social challenges regarding the need to introduce wellness education and the most significant ideological foundations of its formation have been studied. The expediency of the use of the foreign experience in integrating the tourist and wellness industry, searching for innovative forms of the organisation of tourist and recreational activities focused on the comprehensive development of the individual has been substantiated. The study shows that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of domestic recreational institutions, effective integration of the tourist and wellness industry, thorough scientific research and training of modern specialists. The article proposes to introduce areas of training: tourist and recreational activities (speciality “Manager of wellness activities”), cultural and recreational activities (speciality “Organiser of wellness activities”) to optimise the development of the Ukrainian cultural and recreational sphere