Importance of Social Mobilization Intervention of Crop

This research study is carried out to know about the importance of social mobilization intervention of Crop Maximization Project on the socio-economic development of small farmers of district Charsadda. The objective of this research study was to know about the role of the social mobilization of the project in uplifting the social and economic conditions of small farmers of the targeted area. The present research study was carried out in union councils Rajjar-II and Sarki Tetara of Tehsil and district Charsadda. Pre-tested interview schedule was used for data collection from 150 respondents, who were purposively selected through random sampling method. The analyzed data indicated that 100% of the respondents were fully satisfied the role played by social mobilization in their motivation, awareness, empowerment, capacity building and organization. Majority (93.3%) of the respondents utilized these skills empowerment for their social and economic development while only 6.7% of them got no benefits. The research findings indicates that effective social mobilization can pave the way for other practical developmental initiatives by motivating, organizing and building the capacity of the targeted population. In future rural development projects there should be effective social mobilization sector, which can bring the maximum number of the targeted population in main stream to get the maximum benefits from the development project