EMPOWERMENT OF TECHNOPRENEURSHIP ON SMALL-MEDIUM INDUSTRY THROUGH THE USE OF INFORMATION TECHNOLOGY E-COMMERCE BASED ECONOMIC KNOWLEDGE

Generally there are three main reasons underlying the importance of the existence and development of micro small medium enterprises (MSME); (1) MSME has a performance that tends to be better in terms of producing a productive workforce; (2) MSME is as part of its dynamics, MSME often achieves increased productivity through investment and technological change; and (3) MSME has advantages in terms of flexibility compared to large scale enterprises. In addition, MSME in Indonesia has played an important role especially in employment, increasing the number of business units, and supporting household income. Seeing the role of MSME that is strategic for economic growth and industry in Indonesia, it is necessary to be mobilized and developed because of its great potential in encouraging the economic growth of the community and at the same time becomes the source of income for most people in improving their welfare. So far, MSME Ariny batik is engaged in conventional clothing in the conventional way, so the marketing process looks less than the maximum because it only has a coverage area that is not too broad. Based on the conditions and situations experienced by Ariny batik, it is needed to be revamped from the marketing sector by utilizing e-commerce system. Where, e-commerce is an activity of buying and or selling goods and services electronically through the Internet network. It is by way of training and creating a web-based e-commerce system. The training aims to increase sales turnover from Ariny batik. Methods conducted are in forms of location survey, problem formulation, e- commerce training, creation system, testing system, implementation system, and evaluation