THE ROLE OF INFORMATION TECHNOLOGIES IN THE PROCESS OF CONVERGENCE OF MASS MEDIA OF UZBEKISTAN

This article examines the role of information technologies in the convergence of mass media in Uzbekistan. The media landscape in Uzbekistan has experienced significant changes with the rise of information technologies, leading to the integration of various media platforms into a unified system of information dissemination. The advent of the internet has played a crucial role in this transformation, enabling the proliferation of online news portals, social media platforms, and other digital media outlets. Traditional media outlets have responded to these changes by establishing their own online platforms and utilizing social media to disseminate news and content. Print media has also embraced digital platforms, offering online editions of newspapers and magazines that provide readers with convenient access to news and content. This convergence has not only expanded the reach of traditional media outlets but has also created new opportunities for revenue generation through online advertising. Overall, information technologies have been instrumental in driving the convergence of mass media in Uzbekistan, shaping the media landscape and transforming the way news and information are accessed and consumed