Abstract Creating Emotional producing is a game of the brain. Emotional marketing is not merely symbols, mark, or packaging and service but it is a concept stored in memory within a network of association in the brain. A great product establishes nodes with various associations related to a product. Various elements associated with products resonate and reinforce each other inside the brain. The seeds of strong nodes and memory planted in the mind come from external forces effect: how the effect of products and salesman service, Product warranty, performance, timely service with its reinforcing alignment creates symbiotic effects. How an innovative message of advertising truly catches up with a person and refreshes his past memory. All th...
AbstractIn an era where companies compete to make their brands distinctive the ultimate solution see...
This research provides evidence of the role played by a brand in the stimulation of mental imagery. ...
Advertising plays a major role in modern life. It shapes the attitudes of the society and the indivi...
Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s pe...
Traditional methods used in marketing research focus on the rationality of individuals and the consc...
Advertising was once believed to operate wholly as information transference. For the last 100 years,...
„We are not thinking machines that feel, we are feeling machines that think.” (A.R. Damasio). This q...
caveats in each case). We discuss these below. Emotion and persuasion is an old topic in psychology ...
One of the most effective and dominant types of advertising is online video, which can reach viewers...
Current marketing research suggests that two separate cognitive functions, rational brand trust an...
As evidências mostram que as campanhas tradicionais de marketing são cada vez menos eficazes. Diante...
AbstractThe effect that certain publicity campaigns, brands and products have upon us, from a cognit...
Commercials are a type of marketing communication, of which mechanism theories have been widely stud...
Abstract Purpose – This research study illustrated the mapping of each consumer's mental processes i...
Recent improvements in information technologies have encouraged shifts and innovations in media, mar...
AbstractIn an era where companies compete to make their brands distinctive the ultimate solution see...
This research provides evidence of the role played by a brand in the stimulation of mental imagery. ...
Advertising plays a major role in modern life. It shapes the attitudes of the society and the indivi...
Emotional and Psychological marketing strategies are effective and are able to alter a consumer’s pe...
Traditional methods used in marketing research focus on the rationality of individuals and the consc...
Advertising was once believed to operate wholly as information transference. For the last 100 years,...
„We are not thinking machines that feel, we are feeling machines that think.” (A.R. Damasio). This q...
caveats in each case). We discuss these below. Emotion and persuasion is an old topic in psychology ...
One of the most effective and dominant types of advertising is online video, which can reach viewers...
Current marketing research suggests that two separate cognitive functions, rational brand trust an...
As evidências mostram que as campanhas tradicionais de marketing são cada vez menos eficazes. Diante...
AbstractThe effect that certain publicity campaigns, brands and products have upon us, from a cognit...
Commercials are a type of marketing communication, of which mechanism theories have been widely stud...
Abstract Purpose – This research study illustrated the mapping of each consumer's mental processes i...
Recent improvements in information technologies have encouraged shifts and innovations in media, mar...
AbstractIn an era where companies compete to make their brands distinctive the ultimate solution see...
This research provides evidence of the role played by a brand in the stimulation of mental imagery. ...
Advertising plays a major role in modern life. It shapes the attitudes of the society and the indivi...