CUSTOMERS PERCEPTION ON ONLINE ADVERTISING

Online advertising is a very fast moving area. The techniques and formats used to advertise are changing constantly as advertisers try to adapt to this medium. Most companies use an outside agency to help create advertising campaigns and to select and purchase media. The main objectives of the study are to know the level of customers perception on online advertisements. Convenience sampling was also used to determine the sample size for the farmers. Pollachi Taluk is the study area. A total of 250 customers are taken as sample for this study. The study makes use of statistical techniques such as simple percentage analysis and Chi- square in analyzing the data for finding the result. The study recommended that the number of companies advertising online is soaring, but even then fraud and deception may reduce consumer confidence. So, they should be ensured that products and services are described truthfully in online advertisements