A systematic study of digital marketing as a competitive technology-based approach

Digital marketing is an excellence to market products or services using new technologies, especially on the Internet, but frequently on smartphones, displays and other digital platforms. The way digital marketing has progressed since the 1990s and 2000s has transformed the use of technology and digital marketing by products and organisations to market. Digital marketing strategies are quick and effective as digital channels are increasingly integrated into the marketing strategy and everyday life, and digital devices are used by people rather than traditional shops