Agricultural Marketing In India

Abstract: One of the chief causes of the poverty of Indian cultivator is defective organization for the marketing of his produce. The cultivator does not get the full value for even the little produce that he is able to raise. This is because of several defects, such as lack of transport and storage facilities, inadequacy of regulated markets, malpractice in the ‘mandis’, lack of market information, indifferent quality of produce offered for sale, inadequate grading facilities, etc. so long as these defects are not removed, it will not be possible to improve the economic condition of our agricultural masses. This article suggests measures for better agricultural marketing. Briefly, this research article sheds lights on the flaws in Indian agricultural marketing and the solutions to them