EXPLORING THE POTENTIAL OF ZIYARAH TOURISM IN UZBEKISTAN: A COMPREHENSIVE STUDY OF SAMARKAND

This article delves into the unexplored realm of Ziyarah tourism in Uzbekistan, focusing on the captivating city of Samarkand. Ziyarah, an Arabic term referring to pilgrimage or visitation, holds immense cultural and religious significance for Muslims worldwide. The article examines the historical, cultural, and economic aspects of Ziyarah tourism, using Samarkand as a primary example. This article highlights the role of Samarkand in the potential of pilgrimage tourism in Uzbekistan on the example of some pilgrimage tourism destinations located in Samarkand. By analyzing historical sites, religious landmarks, social and cultural contexts, and economic effects, this research reveals the untapped opportunities of Ziyarah tourism in boosting Uzbekistan’s tourism sector