THE POWER OF LANGUAGE IN POLITICAL DISCOURSE: A CASE STUDY OF POLITICAL SPEECHES AND THEIR IMPACT ON PUBLIC PERCEPTION

Abstract People have been researching the connection among language and culture since the turn of the 20th century. They looked at how language is used in discourse to create hierarchies of power. The relationship between the language used and the decision the speaker made in the trade permits us to perceive how speakers decipher relational connections, including the level of their closeness, their experience with each other, and their perspectives and decisions. In order to establish if President George W. Bush was successful in drawing media attention to the policies he discussed in his State of the Union Addresses, a grounded theory technique was used in this study (2002-2008). Bush prioritized the issues by categorizing each paragraph as a topic. One week before and after each presentation, the front pages of The Los Angeles Times, The New York Times, and The Washington Post were investigated to decide the recurrence with which these subjects were incorporated. When like clockwork was the greatest taken into consideration encoding. While gathering comparative subjects, Pearson's chi square tests uncover the accompanying changes in the overall recurrence of topics in media inclusion of discourse issues somewhere in the range of 2002 and 2006: The speech only appeared to have an impact on media coverage in 2002, according to the results, which might be ascribed to Bush's declining popularity with the people