DOIAbstract
Online shopping is a recent phenomenon in the eld of e-commerce and will certainly be the future of shopping in the world. Most companies use their online portals to sell their products / services, although online is very common outside India, with an increase in the Indian market. The main aim of this paper is to review the literature on online shopping for consumer behaviour, and Rising Internet penetration in India. In addition, the paper identi ed the new developments process of e-commerce in India. Current literature was designed to help predict future directions and trends for consumers in online shopping, as well as analysed the consumer behavior towards online shopping, with the various factors affecting online shopping. It also a...
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