SWOT Analysis of Rural Tourism in India

Tourism is one of the alternative ways that can create new jobs and reduce poverty for the communities in the remote and resource scare regions. It can be helpful especially in the rual regions where there are less sources of livelihood. As various forms of tourism are coming into picture rural tourism is one of them. Rural tourism plays an important role in regional development and thus in national development and diversification of national economy. The present research paper is an attempt to find out the strengths, weaknesses, opportunities and threats of rural tourism in India. The study was primarily focused on rural areas of India and the information was collected from various published and unpublished secondary sources. It was analyzed during the study that if the tourists are diverted towards rural areas it will create lot of opportunities for rural people which will create new jobs and thus prevent migration. Also it will exhibit a whole new picture of villages, which are in pristine form in front of the tourists. But as there are opportunities for future development there are also some threats which if not catered properly can lead to major problems in future. The paper will discuss these strengths, weaknesses, opportunities and threats in the field of rural tourism