Factors Influencing Initial Coin Offering (ICO) Growth in Asian Countries: A Systematic Literature Review

Initial Coin Offering (ICO) is a breakthrough in fundraising actions carried out by company owners. It is an innovative type of venture funding through cryptocurrency and blockchain technology, and it is a breakthrough in fundraising actions carried out by start-ups. This fundraising activity exists in a single country, but it has extended to every country in the world. According to the website icobench.com, there were 1289 initial coin offerings (ICOs) in Asia between 2013 and 2021. Many aspects of initial coin offerings (ICOs) remain unknown, giving a great deal of potential for further investigation, including the factors that influence the success of ICO initiatives. We looked at the success of initial coin offering (ICO) projects with the primary goal of identifying the elements that influence project outcomes, particularly in Asian countries, as part of our research. In this way, the objective and uniqueness of this study serve as the foundation for future research into the critical elements impacting the growth of initial coin offerings (ICOs). Systematic Literature Review was the research methodology that was used (SLR). Previous research articles were gathered from 12 top publishers and 63 research-related publications relevant to the growth and success of initial coin offerings (ICOs). In the end, we discovered six characteristics that influenced the rise of ICOs