Analysis of Marketing Issues of Beef in Nawabshah District

Studies on production and marketing of beef in Nawabshah District were carried out during the year 1997-98, Seven markets of large ruminants were selected for the study. In all 160 livestock framers, i.e. 100 producers, 15 each traders, middle men, final seller and commission agents were interviewed randomly from various markets of the Nawabshah District. The study revealed that out of 100 farmers, 30.58 percent were literate and 59.42 percent were illiterate. The producer earned the net margin of Rs.1653.73 for each buffalo and Rs.1392.67 for each cattle after incurring the total expenditure of Rs.17253.27 for buffalo and Rs.132124.00 for cattle. The marketing agencies involved in the trade were identified as trader, middleman and final seller. While the middleman incurred Rs.116.40 for buffalo and Rs.100.70 for cattle, final seller incurred Rs.107.25 for buffalo and Rs.97.50 on cattle. The price spread between producer and trader, trader and middleman, middleman and final seller was Rs.372.93, Rs.937.80 and Rs.850.00 for buffalo and Rs.711.03, Rs.801.40 and Rs.825.00 for cattle respectively. Marketing margin for trader, middleman and final seller was 1.96, 4.72 and 4.10 percent for buffalo and 4.62, 4.95 and 4.85 percent for cattle respectively. The maximum markup was 4.95 and 5.21 percent earned by middleman for the sale of buffalo and cattle respectively, while the minimum percentage received by trader was 1.80 percent from the sale of buffalo and 4.18 from the sale of cattle. The price paid by consumer on buffalo was shared as 89.58 percent by producer, 1.80 percent by trader, 4.52 percent by middleman, and 4.10 percent by final seller, whereas, in case of cattle it was shared as 86.27 percent (producer), 4.18 percent (trader), 4.7 percent (middleman), 4.85 percent (final seller). On expenditure of one rupee in the trade, the middleman received the highest benefit i.e. Rs.7.056 whereas the producer received the lowest i.e. only 0.096. However, the final seller earned Rs.6.758 and trader Rs.2.528 for buffalo. In case of cattle final seller earned the maximum Rs.7.462 profit and producer received the minimum Rs.0.106 while trader and middleman earned the Rs.6.514 and 6.958 profits respectivel