Evaluation Impact of the Brand on the Marketing Performance of Firms

Nowadays, with the increased competition in all business areas having a brand is not a choice, rather it is an inevitable necessity that eventually will cause increase profitability and create competitive advantage.The brand is something that is caused the difference between vessels containing sugar, flour, mineral water and soft drinks. Marketing is an organizational task and a set of transaction processing that has need to a large amount of work and skill In the marketing world today, brand personality has attractive and charisma concept. The brand's share can be developed through good management of customer relationship, honoring to the customer, and also according to customer's needs, successfully. Given these issues in this study, we want to examine impact of the brand on the marketing performance of firms with providing definitions and concepts of the brand in the area of firms' marketing activity and show its significance in this fiel