Consideration of standardization as a system management tool for electronic commerce enterprises

The object of the research is standardization as a system management tool. One of the most problematic areas of this topic is that the use of standardization in the system management of e-commerce enterprises is characterized by an insufficient degree of efficiency. The study used the general scientific principles of a systematic approach and logical modeling of standardization processes on the example of Ukrainian e-commerce enterprises, the methodology of scientific theories, knowledge, problem setting and hypothesis formation. And also a system-target approach was used, a dialectical-logical method, which made it possible to analyze the system management of Ukrainian e-commerce enterprises for compliance with the requirements of the standards. The work uses the necessary set of scientific research methods, including such methods as comparison, generalization, hierarchy building, classification, modeling based on deduction, as well as multivariate analysis. It has been established that standardization will allow achieving the optimal degree of orderliness in the field of e-commerce by fixing the norms, rules and terminology in the form of a regulatory document that has legal force. This is due to the fact that the proposed analysis of the standardization process can become a tool for building an effective business process management system, in particular, at domestic e-commerce enterprises. Creation of prerequisites for the unification of approaches to the organization of processes at e-commerce enterprises and the formation of a sequence of managerial decision-making will improve the culture of doing business and competition in this market segment. Considering the legal nature of the standard as a document intended for general and repeated use, it can be assumed that this will facilitate the transition of traditional trade enterprises to the digital format, will contribute to the formation of more transparent business processes in e-commerce enterprises. Compared to similar well-known approaches, this will increase consumer loyalty to e-commerce and improve the level of protection of their rights and interests