The Chinese Schema and Power Direction of the Dissemination of Korean TV Dramas

The dissemination of Korean drama narrative art--the exotic art form in Chinese context-- is not only a typical form of cultural output in the current social context but also the product of self-adjustment of the artistic style of Korean dramas under the foreign context. The tendency of visual aestheticism, the aesthetic text writing of daily life and the emotional appeal of universal meaning held by the Korean dramas have become the influential factors for this artistic style to enter the Chinese context and disseminate. The rising consumption consciousness in contemporary society has become the external inducement of the dissemination of Korean drama culture in China, which lays the internal driving force for spreading of this culture in China from the two dimensions of production and acceptance. Korean dramas--as a foreign cultural style of Chinese communication--not only present a unique visual landscape and mirror image of life for the development of Chinese film and television art but also provide a more diverse and more affluent world picture for Chinese film and television art atlas. But the dissemination of Korean dramas in the Chinese context also forms a specific power relationship with the aesthetic elements that stimulate audio-visual pleasure in the images or the derivative goods and fashion demands formed by Korean dramas. While laying the groundwork for their narrative style in the Chinese foreign context, Korean dramas also set up a practical strategy of intertwining art and power. The dramas aim to construct the intention of cultural identity but also provide a sample for the culture colonization. An analysis of the Chinese communication schema of this artistic style is undoubted of positive, enlightening significance to constructing the aesthetic orientation of the cultural subjectivity of a specific nation