ДИВЕРСИФІКАЦІЯ ДЖЕРЕЛ ІНФОРМАЦІЇ В КОНТЕКСТІ ІНФОРМАЦІЙНОЇ БЕЗПЕКИ

А content analysis of the notion “information security” as a form of national securityaimed at ensuring human rights and freedoms in relation to free information access, creation and implementation of secure information technologies and protection of the property rights of all participants of information activities, includes consideration of possible diversions in this area, especially at the international level. Today there is a situation of incompleteness of formation and fragmentary filling of the information space content of the country and the legislative base in our society. The efficiency of the information weapon itself has increased too quickly due to the rapid information circulation and the spread of information networks. As a result, mass media forms the “mass” person of our time, in turn this fact displaces traditional direct contacts, by dissociating people and replacing them by computers and television. At the same time it gives rise to apathy, uncritical attitude and indifference, it complicates the adequate orientation, causing the social disorientation. The author pays attention to the term “persuasive communication”, it's so-called information manipulation in the media, which impedes the dissemination of truthful information and pollutes the country's information space, which is directly related to business and government. The society should take care of the purity of its information environment to prevent the dissemination of unbiased information. In society development in the modern world the main trend is the diversification of information sources and views, which involves increasing the freedom to choose the received information. Diversification of information sources in the modern Ukrainian world can be considered as a single process, which leads to the complexity and security of the structure of the media and information sphere. The information war that the Russian aggressor has deployed against Ukraine needs an active response. Unfortunately, our society has not been prepared for this before. In this context, first of all, it should be analyzed the variety of information sources, their orientation and influence on the consciousness and people's behavior