Rewarding reviews with tokens: An Ethereum-based approach

Recommender Systems (RSs) are becoming increasingly popular in the last years. They collect reviews concerning several types of items (e.g., shops, professionals, services, songs or videos) in order to rank them according to a given criterion, and to suggest the most relevant ones to their users. However, most of the currently used RSs exhibit two main drawbacks: they are based on a centralized control model and they do not provide reward mechanisms to encourage the participation of users. To deal with these challenges, the architectures of current RSs could be enhanced through blockchain technology, thus providing novel solutions to decentralize them. As a matter of fact, the blockchain technology could be successfully adopted in this context because smart contracts would allow the decentralization of system control, while cryptocurrency and tokens could be used to implement the reward mechanism. In the light of the above considerations, this manuscript presents a decentralized rating framework aimed to support the users of RSs based on blockchain technology, providing a token-based reward mechanism that remunerates users submitting their reviews to incentivize their participation. Moreover, the proposed system provides a flexible strategy to rank items, allowing users to choose among different functions to combine reviews to obtain item ranking. The performance and the cost of using the proposed system have been evaluated on the Ropsten Ethereum test network. For instance, our experiments have shown that the median time required to store a batch of 35 ratings is about 47 s, while the average time required to obtain the score of an item having 6000 ratings is less than 2.5 s