Strategy for the Development of Pacu Jawi (Cow Race) Cultural Attraction as a Livestock Education Tourism in Nagari Pariangan Village, Tanah Datar District

Pariangan village becoming known as a tourist destination. There was a cultural attraction called Pacu Jawi (Cow Race) in Pariangan Village, but unfortunately, the attraction has not yet been entirely developed, consequently, it has not given a comprehensive socio-cultural and economic impact to the main actors of Pacu Jawi activities. Pacu Jawi can be developed into a farm-based cultural attraction with the theme of educational tourism. This case study aims to to (1) analyze internal and external factors that support and inhibit the development of Pacu Jawi cultural attractions, and (2) determine the strategy of developing Pacu Jawi cultural attractions as a livestock education tourism in Pariangan Village Tanah Datar District. data was collected through literature study, field observations, interviews, and Focus Group Discussion (FGD) activities. The results show that the strategy for developing Pacu Jawi cultural attractions as a livestock education tourism in Pariangan village included: a). To conceive Pacu Jawi being an advance tourist destination with the theme of livestock education tourism outwardly leaving the cultural traditions and contents of existing local wisdom. b). Make the Pacu Jawi arena in a particular rice field which is conceptualized as a livestock education tourism c). The Government gives funding cows to be managed by ranchers (the main doers of Pacu Jawi attractions), which are maintained at the Pacu Jawi arena with the concept of livestock education tourism. d). Conduct exercise in Pacu Jawi cattle ranching to the younger generation. d). Conceiving legal regulations that can improve tourism activities that are sustainable and can protect culture, heritage, and local wisdom shape in the community. e). Making the activity of cultivating the fields, and culinary processing practices of cattle products as a livestock education tourism activity