THE IMPORTANCE OF MAPPING VILLAGE POTENTIAL AS CAPITAL VILLAGE-OWNED ENTERPRISES (BUMDES) IN EFFORT TO IMPROVE THE ECONOMY OF CUPAK VILLAGE, NGUSAKAN DISTRICT, JOMBANG REGENCY EAST JAVA PROVINCE

This study aims to map the potential of micro and small enterprises (SMEs) and describe the success of businesses in the mitra University 17 August 1945 Surabaya in Cupak Village, Jombang Regency. This research is a quantitative descriptive study supported by qualitative data using mixed research methods. Potential business opportunities in Cupak village today are agricultural cultivation and handicrafts. This agricultural cultivation means businesses related to agricultural production such as tubers (porang and gadung) and also the craft of woven mats from pandan leaves. Market-based agricultural business or market needs. The types of businesses mentioned above have broad market potential with clear targets. The processed food business in question is a business managed by a group or individual with local raw materials such as porang and gadung. From the results of the SMEs data collection in Cupak village, 60% of the businesses in the village have been running for more than 6 years, but only 30% of the business actors in the village have a sales turnover of more than 1 million per month. From this data, it can be seen that mapping the potential of village business capital is very important in Cupak Village