ASSESSMENT OF EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY IN COMMUNICATION STRATEGY

A proper CSR communication can increase the brand image of the company to multiple folds and thus necessitates the importance of having a communication strategy. Being experts having strong communication skills, we can prepare CSR communication strategy which would include identification of stakeholders, modes & method of communication for the stakeholders, frequency, timeline content development etc .Business that addresses the needs of communities, people and their employers. CSR provides frameworks for successful enterprise that is harmonious with its surroundings