STRATEGY OF DEVELOPMENT OF THE TOURISM INDUSTRY OF UKRAINE

The article identifies the importance of tourism as an economic phenomenon for the national economy of Ukraine. The special characteristics of tourism are singled out, in particular: it acts in the form of a tourist product and services that cannot be accumulated and transported; creates new jobs; serves as a mechanism for redistribution of national income; is a multiplier of growth of national income, employment and development of local infrastructure, growth of living standards; has high efficiency and fast return on investment; is an effective means of nature protection and cultural heritage; associated with all sectors of the national economy. With the help of expert assessments, the main problems of modern Ukrainian tourism have been identified. The analysis of the problems of the tourism industry allowed to prove that the tourism of Ukraine is in a state of stagnation. Based on the reports of the European Bank for Reconstruction and Development, data on the potential and main obstacles to the development of Ukrainian tourism have been generated. Using the experience of applying international international practices for tourism development, four stages of strategic development of tourism in Ukraine have been built. Based on the principles, resources, tasks and capabilities of tourism clusters within the strategy of development of the tourism industry of Ukraine, an algorithm for developing a strategy for the tourism cluster is formed