INNOVATIVE AND INVESTMENT FACTORS FOR GREEN ECONOMIC GROWTH

This article analyzes the increase in economic efficiency, solving the problem of sustainable development based on the widespread application of the principles of the "green economy", attracting public and private investment in "green projects". Issues related to improving the energy efficiency of the economy and the rational use of natural resources are listed as important tasks for the transition to a "green" economy. It is explained that the set targets can be achieved through the modernization of technologies and the development of financial mechanisms