A Case Study of Environmental Performances of Electronic Companies in India

India is the second fastest-growing economy in the world. The rapid growth and development in industry, trade and services, owe its success to the technology adoption and advancements. But this is drastically affecting the environment and quality of life. India has been ranked 155 out of 178 countries on the 2014 Environmental Performance Index (EPI). The gigantic business houses earning and prospering due to gaining huge business from society have an ethical and moral responsibility to take care of society in return. Since the population is a drastically growing crisis; it must be handled urgently. the government has been laying down rules and regulations from time to time but there have been some flaws in adopting and reporting the green practices of the companies for a long. Keeping in view the above problems, this paper evaluates the developments in the adoption of green marketing concepts and reporting practices among the top five electronic companies in India and a few other popular Indian electronic companies. For this purpose, six major areas of operations namely, environmental policy, manufacturing process, green house gas emissions, carbon footprinting, energy efficacy initiatives, and e-waste management have been investigated. On the basis of the content analysis and comparative study of the efforts, the results have been discussed and some pragmatic suggestions have been made towards the end of the paper so that the efforts by the companies become more robust and effective