Corporate Social Responsibility of selected FMCG companies in India during COVID 19 Pandemic – A Review Analysis.

Abstract: Corporate social responsibility (CSR) has historically been an option for businesses looking to boost their reputation in the community and demonstrate their commitment to good corporate citizenship. However, the COVID 19 pandemic has significantly affected the industry. Companies are now realising how dramatically and abruptly their connection with their stakeholders has changed. The financial burden on the government, companies, and people has increased due to the corona virus pandemic. In order to better understand the corporate social responsibility (CSR) activities carried out by various companies in India during the COVID 19 pandemic, this research paper has made a review and analysis of a comparative study on the CSR initiatives of some companies in India during the COVID 19 pandemic. To learn about the actions done by the businesses for the benefit of the country, society, and individuals as well, a number of business case studies have been analysed