The Commodification of Religious Tourism in the Tomb of Sunan Kudus

The tomb of Sunan Kudus is one of the walisongo monuments. The development of tourism caused a shift in the function and value of the tomb. The purpose of the study was conducted to explain the commodification of religious tourism in the Sunan Kudus Grave with research problems including: (1) the causes of commodification of the Sunan Kudus tomb, (2) the role of stakeholders in the commodification process, and (3) the impact of the Sunan Kudus tomb commodification on the surrounding community tomb. The purpose of this research: to explain the commodification of religious tourism in the Sunan Kudus grave. This study uses a qualitative method. The research location is in Kauman Village, which focuses along the entrance to the tomb. The results of the study note that economic motives motivate : (1) the causes of commodification, changes in regional potential, active working time, strategic business locations, high number of pilgrims and service delivery to pilgrims, (2) The Role of Stakeholders in the Process of Commodification of Religious Tourism The Tomb of Sunan Kudus, among others, there are 5 stakeholders namely: the government, the Menara Mosque Foundation and the Tomb of Sunan Kudus (YM3SK), the mass media, the community, and entrepreneurs. (3) the existence of the tomb brings a positive impact, especially in the socio-economic field