A Study of Users' Emotional Experiences for Community Cultural Products Using Kano Model

With all of the possible diverse and peculiar visual patterns, it is essential that designers offer products of value; cultural products should reflect a high quality of design based on the emotional experiences that consumers experience with these products. Research on the emotional experiences derived from cultural products has increasingly focused upon both museum products and products produced in large quantities. The aim of this paper was to explore how emotional experiences and user relationships are related and how a user’s emotional experiences may be elicited from community cultural products. This research used the Kano Model to determine the preferences and satisfaction of users and to determine the emotional experiences resulting from community cultural products. The high level of involvement of 62 people in the community study produced both positive and negative questionnaire results. A quantitative analysis of the questionnaires focused on users’ needs as related to cultural products. The results of this study revealed that users are generally satisfied with hand-made items which reflect the cultural values of a community, and that good feelings result from travel experiences. In addition, the results provide designers with a better understanding of how to design suitable products