MEDIA IN THE MODERN INFORMATION WORLD

The article discusses the issue of the mass media as one of the important tools for the realization of the political process. The role of information technologies in modern society in different directions is outlined. In the modern information world, the domination of the information space becomes decisive. The term information war is shed light on, paying attention to its interpretations by various researchers. Among the traditional means of waging information warfare are psychological operations that have a grate impact on peoples` mind and emotions. Part of the information war is the media war, which involves various psychological techniques, methods of persuasion and controlled use of information to achieve certain goals