ISSUES OF INCREASING THE COMPETITIVENESS OF INNOVATIVE ENTERPRISES

In modern conditions, when competition in the market has reached high levels, ensuring that the internal environment of the enterprise meets the requirements of the market becomes one of the most important factors of successful activity, requiring constant transformation. Today's engine of economic growth is innovation, applied both in production and in operation and consumption. World experience shows that the creation and introduction of innovations is not only a way to increase the competitiveness of an enterprise, but also a significant incentive for the economic development of the country. This article will address issues related to the activation of innovative activities of enterprises in order to increase their competitiveness