Attitudes of Customers towards the First Choice of Shopping Malls in Navi Mumbai

Shopping mall is a group of retail stores under one roof .The fascinating retail location entails a need to manage shopping malls effectively to know the features that attract shopping mall visitors to visit shopping malls. The factors that affect store choice and draw customers to the shopping center include space, environment, convenience and an array of choice under one roof. The development of integrated shopping malls, retail chains and multi-brand outlets is evidence of consumer behaviour being favorable to the growing organized segment of the business. Space, ambience and convenience are start to play an important role in drawing customers. Malls, which are now committed by large outlets such as Westside and Lifestyle and are resided by a lot of Indian and international brands, are also being seen as image index for communities. Data were collected from shopping Malls in the state of Maharashtra, Navi Mumbai. The total number of respondents selected for this study is 300.A structured questionnaire has been employed for collecting the information from the sample respondents about their Personal profile. Factors influencing the customer to shop in the shopping malls of Navi Mumbai such as socio-economic profiles, income, frequency of visit, period of relationship between the respondents and shopping malls, purpose of visit, occasion to visit shopping malls are some of the aspects studied in the present study The objectives of this study is to investigate the attitudes towards the preference of Shopping Malls by the mall shoppers in the study area .The collected data was analyzed with the help of Statistical Package for Social Sciences (SPSS) for windows