SPORTS BUSINESS DEVELOPMENT

This article, as long-term experience shows, examines the work of many sports organizations and firms, the work on successful business under a certain set of conditions. One of such important conditions is the qualified management of a sports organization based on the constant collection and analysis of information about target markets and consumers, followed by adjustments in terms of personnel, marketing, advertising and other policies. In the article we report that physical culture and sport are closely related to such concepts as management, marketing, advertising, pricing, business planning and economics in general. It is also noted that in recent decades, the industry of physical culture, sports and tourism has been rapidly developing as a broad sphere of entrepreneurial activity