Diagnostics of the process of strategic marketing management of enterprise sales

The subject of the study is the diagnosis of the process of strategic marketing management of sales of enterprises. The purpose of the study is to diagnose the process of strategic marketing management of sales of enterprise. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, and the method of summarizing data. Work results. The article describes the main stages of the process of strategic sales marketing management. The sequence of actions during the diagnosis of the process of strategic marketing planning by sales is outlined. The diagnosis of the process of the strategic marketing organization of sales is characterized. The diagnosis of strategic marketing analysis of sales and strategic marketing control of sales is considered. Conclusions. Within the framework of diagnostics of the process of strategic marketing management of sales, its main stages are studied: strategic marketing planning of sales (assessment of the instability of the external marketing environment, stages of the life cycle of enterprises, analysis of the business life cycle, a system of strategic marketing goals in the field of sales); strategic sales marketing organization (analysis of the quality of the sales procedure, analysis of the sales staff, merchandising measures, sales methods, sales promotion, a set of additional services); strategic marketing analysis of sales (assessment of the sales potential of the enterprise, product portfolio of the enterprise, strategic marketing risks in the field of sales); strategic marketing control of sales (functions of strategic marketing management of sales that are not performed in practice in enterprises)