WebQuests: An educational support tool in Public and Non Profit Marketing

Abstract Nowadays higher education is going through a period of transformations because, among others, two reasons: the introduction of information and communication technologies and the construction of common spaces for higher education. These facts will mean a significant change in the educational activity: teachers will become learning facilitators and students will play a more active role in the construction of their knowledge. For that reason, teachers must find mechanisms in order to facilitate this new learning perspective. Taking all this in mind, this paper promotes the use of WebQuests as very useful tools either for students and teachers in the society of information, more specifically in the teaching-learning process in public and non profit marketing fields