Social Media Environment and Big Data from a Business Perspective

The computer age has attained its zenith and has been dominated by big data and digital media, two giants of high technology. Big data includes a wide range of data gathering activities that are collected from various sources, and also the results of these activities might be of keen interest to corporate executives and analytics across all business segments. Metadata is proliferating for an increased pace. praised as the foundation to crucial understanding about social cognition. The need of the moment is to collect relevant data from a huge volume, variety, and velocity of data in relation to the business demand. Thus, it's crucial to have innovative tools and methodologies designed specifically for big data analytics, as well as addressing