Problems of Interaction between Users and Digital Media in the Context of Interface Design

The article identifies, describes and analyzes forms of user interaction with digital media that make it difficult to use, and explains the causes of their occurrence. The research is based on the results of developing digital media interfaces based on user experience. Theoretical understanding of users’ communication problems with digital media will help to understand the causes of these problems and to avoid them in the future. The digital media interface is considered as a major component that provides communication between it and the user. Qualitative interface is designed in accordance with the functions of media and the needs of people who use it. An overview of features that facilitate communication productivity and effectively meet users’ needs has been reviewed. In addition to information value, effective design of a web resource is the key to its success. The characteristics of human-oriented design of user interaction interfaces are distinguished. Problems encountered when working with digital media are described. The ways of solving communicative difficulties by means of design and projecting are given. The causes of communication problems with digital media users have been identified. Most of them consist in misunderstanding the real users’ needs and desires and making unsuccessful (inappropriate) design decisions during the interface development phase