Digitalisation in Indian Rural Marketing: Awareness of Digital usage in Rural Marketing

The virtual marketing in India is accelerating and rapidly growing in rural areas of the country. Their progress depends on the ability to figure out the basic factors which is needed in the rural area for the development of the society. This paper makes out the high importance of online infrastructure and the effectiveness of internet connectivity with one mission and target and even explains the purpose to take nation forward digitally and economically. This paper initiates and ensures that how people are getting engaged in the innovation process (AI) which is necessary for the sound growth in rural backward areas. It also brings out the significance of sustainable development of the country with the full potential usage of digitalization in rural marketing. And finally figure outs the challenges to be faced by govt. As well as corporate bodies in the way of successful implementation of digital illiteracy, poor infrastructure, lack of ordination among various departments and also issue pertaining in creating opportunities for the common public of the country (rural backward areas) and therefore to make a point (conclude) realizing the vital heights of the effective usage of artificial intelligence and combined effort of both public, govt. And corporate bodies, industrial sectors involvement and their continuous dedication in the field of rural marketing will definitely bring the effective progress in rural marketing