Management of the economic security of an innovatively oriented enterprise in the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system

Relevance of the research topic. The study of the issue of managing the economic security of an innovatively oriented enterprise in the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system is determined by the lack of a unified approach to the implementation of the algorithm of this process. Formulation of the problem. In today’s conditions of crises and bifurcations, the successful operation of innovatively oriented enterprises largely depends on reliable, high–quality and preventively oriented economic security systems. The urgent need to study and develop the theory and practice of economic security of innovatively oriented enterprises is currently too urgent. This problem in the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system determines the relevance of the research topic. Setting the purpose and objectives of the study – to investigate the management of economic security of an innovatively oriented enterprise under the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system. Research method or methodology. The article uses the following methods: monographic, analysis and synthesis, graphic, systematization. Presentation of the main material (research results). The mechanism for ensuring the effectiveness of the security management of an innovatively oriented enterprise in the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system will be balanced, provided that there are theoretical and methodological foundations of economic security and an effective policy developed on their basis and implemented, which is organizationally and resource–secured. Field of application of results. The results of the research can be used in the practical activities of innovatively oriented enterprises to improve the efficiency of economic security management. Conclusions on the article. The operation of the mechanism for ensuring sustainable economic security of an innovatively oriented enterprise should systematically organize economic conditions that will allow balancing the interests of interacting subjects and, thanks to this, increase the level of mutual economic security in the conditions of sustainable development, digitalization, globalization and activation of the adaptive marketing system