CONTEMPORARY ISSUES AND CHALLENGES OF PROFESSIONAL AND AMATEUR SPORTS IN INDIA

The purpose of the article is to focus future issues and challenges in the emerging sports sector in the country. It includes one game nation, cultural influences in the society, labour issues and its management, developing new revenue streams, Meeting new technology challenges and dealing with globalization. Current era is a phase of transformation from old to new, amateur to professional, narrow to broad. Soon India’s name will be appearing higher in the medal tally in Olympics