THE ROLE OF MEDIALINGUISTICS AS A MODERN SCIENTIFIC DIRECTION IN THE LANGUAGE SYSTEM

Abstract: In this article, one of the new trends in linguistics, medialinguistics, its place and development in world and Uzbek linguistics is discussed. In particular, the language of mass media, which has penetrated into all branches of society today, its history of formation, its specific characteristics, as well as its development based on the standards of universal literary language, will be discussed